If you are a one-man team, it’s very difficult to cope with the demands of maintaining, updating and marketing a website. Even big websites can sometimes get really exhausting and the need for outsourcing work arises. Getting somebody else to do your job has many implications depending on what type of work that person will be doing. For content-writing, you can always check the content before you upload it to your site but even if you haven’t done that, you can later on get it removed from your site quite easily. However for things like off-page optimisation, things can get very nasty.
In an effort to market a website of mine, I recently hired someone to do forum posting for me in a particular niche. The outcome was not very disappointing. If I had done it myself, I would have saved more time and money. I had to constantly chase up the guy for the work because I paid him in advance and did not deliver when it was supposed to and kept on dragging the job. When it was finally completed, the posts were done on forums which has nothing to do with my site. This means that any links to my site will look spammy. Here’s the scenario, you’re browsing a technology forum and you find herbal remedies links. Now this looks weird right because they are not even closely related. The second problem I had was that even on related niche forums, you cannot just drop a link so that you can have a backlink because it’s spamming at the end of the day and what I noticed is that people on the forums have started to get frustrated seeing this new guy on the forum dropping links to a site which does not have any connection with what is being discussed. You can only drop a link when it makes sense in the discussion!
Now the main problem with that is that it hurts your brand name. People who see these links will automatically think that your site is a spammy one and you start losing credibility online. Word can spread like fire and in no time you can see that your website is losing traffic and becomes blacklisted. Any major drawback with off-page optimisation is that you do not have control over the backlinks created and hence cannot get them removed. If it was your own site, you can do that easily but when you have thousands of links spread on thousands websites, you cannot contact all the webmaster asking them to remove your links (well you can but it will take an enormous amount of time and you’re not guaranteed that all links will be removed). Google is a clever search engine and when it sees that links to your site are being dropped all over the place, it will soon penalise you.
It’s always better to do things yourself but in some circumstances, you can’t always do it. You should always try to protect your brand and find someone who will do a good job for you and not a crap work just to get your money. You can lose more than you bargained for if you get the wrong SEO guy to promote your site, so be careful.