Twitter is the new buzz these days. Everyone is talking about it and if you don’t know what i’m talking about, then you’re probably not too up-to-date with what’s happening on the Internet. The same thing happened couple of years ago when Digg came out. Personally i think that you can only maximise Twitter’s potential if your business is big, a brand that people already know. For small businesses, I don’t think it will work that well unless of course you spend a lot of time and money in advertisements.
Twitter is a clever idea about staying up-to-date with simple and short messages. However if you’re a small busniness owner, do you think anybody cares about your little updates? Truth is nobody will be interested. To get the full benefit, you will have to attract an audience who wants to know about your products or services. If you don’t have any followers, then there’s no point in wasting your time on Twitter. You are better off using that time doing something else.