Donating books to charity

It’s amazing the amount of junk people can have. You don’t realise it until you start wondering whether you really need these stuff. I recently came across a couple of books which were taking a lot of space on my bookshelf and decided that I was no longer in need of them. I wouldn’t read them again as they were old programming books which are mostly outdated now. So I decided to take them to charity instead of chucking them in the bin. Some people might find it still useful. There was one Java programming book amongst them which cost me around £50 5 years back when I was still at uni and another IT Management book which was around £40 I think and a couple more books on databases, PHP and ASP/ASP.NET.

Soon as I walked into the charity shop (either Cancer Research UK or Oxfam, can’t remember now because they were next to each other; or it could have been British Heart Foundation), I went straight to the old man on the till and said that I would like to donate these books. I expected the man to take the books from me and thank me for my donation. To my surprise, he pointed at the far end of the shop and told me that donations should go there. Now this is really annoying. Why can’t he just take the stuff and sort it out later? The charity is going to make some money from my books, right? And I’m giving them away for free! So the least the staff can do is make it easier for me but no they couldn’t care less. I had to take the books to a back room where another staff was sorting donated items. Agreed, she said thank you to me after taking the books but it was more something she had to say than meaning what she was saying.

Charities exist to make a difference and they rely on the good nature of other people to succeed in their purpose but unless their attitude is changed, I doubt they will 100% succeed in what they are doing. Just because you’re a charity doesn’t mean you should things for granted.

Can small businesses benefit from Twitter?

Twitter is the new buzz these days. Everyone is talking about it and if you don’t know what i’m talking about, then you’re probably not too up-to-date with what’s happening on the Internet. The same thing happened couple of years ago when Digg came out. Personally i think that you can only maximise Twitter’s potential if your business is big, a brand that people already know. For small businesses, I don’t think it will work that well unless of course you spend a lot of time and money in advertisements.

Twitter is a clever idea about staying up-to-date with simple and short messages. However if you’re a small busniness owner, do you think anybody cares about your little updates? Truth is nobody will be interested. To get the full benefit, you will have to attract an audience who wants to know about your products or services. If you don’t have any followers, then there’s no point in wasting your time on Twitter. You are better off using that time doing something else.

Adsense data not appearing in Google Analytics

For the past few days, I’ve noticed that adsense data are not appearing in analytics. There’s like an 8 hour lag for the adsense stats to become available. This means that I have to check today’s adsense data tomorrow (or yesterday’s adsense data today) because of the time difference between US and UK.

Integrated adsense data in analytics gives you insights into what webpages are converting the most for you. You see how many people have clicked on the ads by each url and how much money you’ve made as well. This should be used along with channels provided by adsense itself. Channels wil enable you to see stats for a group of webpages (for example by category) to see the overall performance of each category.