For the past few days, I’ve noticed that adsense data are not appearing in analytics. There’s like an 8 hour lag for the adsense stats to become available. This means that I have to check today’s adsense data tomorrow (or yesterday’s adsense data today) because of the time difference between US and UK.
Integrated adsense data in analytics gives you insights into what webpages are converting the most for you. You see how many people have clicked on the ads by each url and how much money you’ve made as well. This should be used along with channels provided by adsense itself. Channels wil enable you to see stats for a group of webpages (for example by category) to see the overall performance of each category.